Sensor Technology Leader TOMRA Strengthens its Footprint in China

TOMRA, a global leader in sensor-based sorting technology, is committed to its long-term development in China and has further strengthened its set-up in this fast-growing market.

Since establishing the first subsidiary in China in 2010, TOMRA has been actively increasing its investment and business activities in this dynamic market.

-dràsta TOMRA has three businesses operating in SìonaSeòrsachadh is Gradachadh Bidhe, Ath-chuairteachadh, Seòrsachadh agus Cruinneachadh Shoithichean Deochan.

TOMRA’s business activity in China ranges from business development, product management, R&D, assembly, sales, service and application validation in the local test centers.

After expanding TOMRA’s fresh fruit and vegetable grading state-of-the-art manufacturing site in Kunshan, TOMRA further reinforced its engineering team in China and expanded its technology center in Xiamen.

Leasachadh seasmhach na fhòcas nàiseanta ann an Sìona

Tha leasachadh iongantach luath Shìona thar nan 30 bliadhna a dh’fhalbh air buaidh mhòr a thoirt air an t-saoghal. Ach, tha an adhartas luath seo cuideachd air dùbhlain a thoirt do shunnd fad-ùine an t-sluaigh, leithid cus cleachdadh ghoireasan nàdarra, truailleadh na h-àrainneachd agus dùbhlain a thaobh sàbhailteachd bìdh.

With the “Made in China 2025” strategy, blueprinted by the nation’s top decision makers, there has been a national consensus that China should make a transition to sustainable development. In the coming years, priority will be given to innovation, manufacturing quality, environmental protection and structural change in the economy. TOMRA’s vision of building a circular economy and a sustainable future with the aid of cutting-edge technology resonates with China’s top-level strategy.

As a driving force in technology innovation in the recycling and food processing industries, TOMRA is discovering that its leading technology and industry expertise are becoming increasingly popular and important in the local market.

To prepare for the new opportunities created by China’s transformation, TOMRA has been strengthening its organizational base in this vibrant country.
 

Jacob Rognhaug, General Manager at TOMRA Sìona

Sealladh TOMRA’s contribution in China’s shift to sustainable development, Jacob Rognhaug, general manager at TOMRA Sìona, ag ràdh:
 

“Rè leasachadh cruth-atharrachail Shìona, tha feum air teicneòlasan nas ùr-ghnàthach gus dèiligeadh ri dùbhlain cleachdadh èifeachdach ghoireasan, dìon na h-àrainneachd agus solar biadh àrd-inbhe.”

"Aig TOMRA, we are dedicated to optimizing resource productivity with sensor-based technology, and our solutions can answer some of the main challenges that China is facing today.”

“Sin as coireach gu bheil sinn air a bhith ag àrdachadh ar tasgadh ionmhais ann an Sìona agus aig an aon àm a’ tasgadh tòrr ùine ann a bhith a’ faighinn tuigse nas fheàrr air a’ mhargaidh ionadail.”

“Tha mi misneachail gun urrainn don teicneòlas againn cur gu mòr ri amas Shìona a thaobh leasachadh seasmhach.”

Dealasach a thaobh fàs le Sìona

TOMRA developed a comprehensive China strategy in 2015, and it includes establishing a local R&D team, setting up a local service network and strengthening local production.

Ann 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm, strengthening the supply chain, and providing enhanced support for the local market. This resulted in better integration of the resources in its global operations.

Ann 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm

A bharrachd air, TOMRA enhanced its engineering capability in China by extending its technology center in Xiamen to support product and application development. Today, the technology center in Xiamen covers 5000 sqm, hosting about 150 employees, tripling the number of staff that were employed in 2015.

Seumas Rognhaug:

“Since we first established a branch in Xiamen in 2010, TOMRA has made great progress in China.”

“I see a bright future in which TOMRA grows together with China. The TOMRA brand is increasingly recognized in the local market, and TOMRA’s technical advantages in achieving the goal of sustainable development are welcomed as a valuable contribution.”

"Tha TOMRA China team is willing to work with the local community in developing solutions that meet the needs of the local market and assist China’s economic transformation.”

“Le spiorad ùr-ghnàthachaidh agus dealas làidir do Shìona, tha sinn a’ coimhead air adhart ri àm ri teachd a tha buannachadh dha na h-uile.”